President & CEO, Falls Communications
Rob Falls is the founder, president and CEO of Falls Communications, a full service, Cleveland-based public relations, corporate counseling, marketing support and online communications firm. The agency has become one of the largest fully integrated firms in the Midwest, providing its clients with local, national and global reach. He is also chairman and CEO of Falls Digital, a full-service interactive company.
Rob has led the agency since its inception and has had more than 30 years of experience in the agency business, beginning in Detroit with the firm, Anthony Franco Inc. He rose through the ranks to become a senior vice president and president of the Cleveland office, which he started in 1989. Rob purchased the small operation and eventually grew it to be Northeast Ohio’s largest PR firm and one of the top 50 independent agencies in the country. Over the years, the firm has won more than 200 awards for its communications expertise.
During his career, he has served as public relations counselor to members of senior management of sizable public and private companies. Rob has developed strategic marketing communication programs for a number of companies that are leaders in their respective industries and professions, including business-to-business, consumer products, franchising, healthcare, retail, manufacturing, professional and financial services.
His expertise in strategy development has been very beneficial to companies averting and successfully managing crisis situations. He has been able to guide companies through ever-changing situations and to maintain positive images with the general public, stockholders, government officials and agencies and the media. He has worked on behalf of the firm’s clients with major media nationally and internationally.
Prior to joining the agency, Rob was involved in national politics and served in various positions on Capitol Hill. He also managed and consulted on congressional campaigns throughout the country. Building upon his experience in politics and government, Falls has become very proficient in public affairs and issue management. He has worked with companies, associations and lobbyists to monitor and favorably impact legislative and executive actions on federal, state and local levels.
He is an accredited member (APR) of the Public Relations Society of America and a past president of the organization’s Detroit Chapter. He received the PRSA Lighthouse Award, which recognized his career accomplishments and dedication to the community. He was also vice president of Public Relations Organization International (PROI), the largest consortium of independent public relations firms in the world.
Rob began his career as a journalist and earned his master’s degree in Journalism from Michigan State University and his undergraduate degree in English from Western Michigan University.
At present, he is a board member for The City Club of Cleveland, Destination Cleveland, The Greater Cleveland Film Commission and the Rock & Roll Hall of Fame. He also serves as an advisor and board member to many other civic, professional and charitable organizations. He lives in Chagrin Falls, Ohio.